University of Florida MBA Programs

Future Students

Admitted students

Career Services

FACULTY & RESEARCH

Faculty Overview
Faculty Spotlight
Spotlight Archive
MyWCBA for Faculty
MBA Course Management

Alumni

Professional Development

Press & Rankings

contact information

"Students in the University of Florida MBA program have the rare opportunity to learn from leaders in business education and research. My colleagues are among the most respected and accomplished scholars in the world, and I am proud to be associated with them."

MBA Teaching: Professor Alba teaches the core MBA Marketing course, as well as an elective in product development.
Research Interests: Consumer expertise, consumer and managerial decision making, product design, brand equity, and pricing.
Education: Ph.D., Temple University (1981); B.A., State University of New York (1976)
President: Association for Consumer Research, 1999
Professional Honors: Phi Beta Kappa; Sigma Xi, Beta Gamma Sigma; Fellow of the Society for Consumer Psychology; Fellow of the American Psychological Association; Journal of Consumer Research Outstanding Article Award, 1987, 2003; Journal of Marketing MSI/Paul Root Award, 1997; Finalist, Journal of Marketing Research O'Dell Award, 1995, 1997; Journal of Consumer Research Outstanding Reviewer Award, 2002, 2003; Distinguished Scientific Contribution Award, Society for Consumer Psychology, 2004