Research Interests:
Consumer behavior, advertising response, services marketing.

Education:
Ph.D., 1973; M.S., 1972; B.S., 1969, University of Illinois at Urbana-Champaign.

Working Papers:
"Web Users’ Perceptions of and Attitudes toward Online Advertising Formats", under review at Journal of Advertising Research (with K. Burns)

Editorial Boards:

• Journal of Advertising Research
• Journal of Consumer Research
• Marketing Letters
• Journal of Consumer Psychology
• Editor, Journal of Consumer Research, 1988-1990
  

Honors and Fellowships:

• College Undergraduate Teacher of the Year 1983, 1985, 2002, 2005
• Fellow of the Society for Consumer Psychology and the American
• Psychological Association, Division 23 (Consumer Psychology)
• Past president and a past member of the Board of Directors of the Association for Consumer Research
• Past president of the Association of Directors of Doctoral Programs in Business.
  

Author:
"The Function of Format: Consumer Responses to Six Online Advertising Formats", forthcoming at Journal of Advertising (with K. Burns).
"Defining and Measuring Recreational Shopper Identity", forthcoming at Journal of Academy of Marketing Science (with Anne Magi and Michael Guiry).
"Passing the Torch: Intergenerational Influences as a Source of Brand Equity," Journal of Marketing, 2002, 66 (April), 17-37 (with Elizabeth Moore and William Wilkie).
"Children, Advertising, and Product Experiences: A Multi-Method Inquiry," Journal of Consumer Research, 2000, 27 (June) 31-48 (with E. S. Moore).
"An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness," Journal of Advertising, 2000, 29 (1) 1-14 (with W. E. Baker).
"Interactive Home Shopping: Consumer, Retailer, and Manufacturers Incentives to Participate in Electronic Marketplaces," Journal of Marketing, 1997, 61 (July) 38-53 (with J. Alba, C. Janiszewski, J. Lynch, A. Sawyer, B. Weitz and S. Woods).
"An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context," Journal of Marketing, 1989, 53 (April), 48-65 (with S. MacKenzie).
"The Relevance-Accessibility Model of Advertising Effectiveness," Nonverbal Communication in Advertising, 1988, eds. S. Heckler and D. Stewart, Lexington, MA: Lexington Books (with W. Baker).
"The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 1986, 23 (May), 130-143 (with S. MacKenzie and G. Belch).
"An Experimental Investigation of Causal Relations Among Cognition, Affect and Behavioral Intention," Journal of Consumer Research, 1977, 3, 197-208.
"Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity," Journal of Consumer Research, 1975, 1, 1-15 (with J. Bettman and N. Capon).
"Cognitive Algebra in Multiattribute Attitude Models," Journal of Marketing Research, 1975, 12, 151-164 (with J. Bettman and N. Capon).
"Changing Brand Attitudes Through Modification of Cognitive Structure," Journal of Consumer Research, 1975, 1, 49-59.